Wilton.com Wilton | Baking and Decorating Since 1929

Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools...

Wilton.com Overview

/100

Desktop: Poor

Mobile: Poor

Wilton.com is a popular website focused on cake decorating and recipes. It offers a wide range of resources and tools for people who want to create beautifully decorated cakes, cookies, cupcakes, and candy. The website's name is simple and easy to remember, making it a great choice for anyone interested in baking and decorating. The title, "Wilton Cake Decorating & Recipes | Wilton.com," is straightforward and provides clear information about what the site is about.

The website's description is concise and informative, emphasizing the unique ideas and step-by-step instructions that users can find on Wilton.com. The inclusion of the phrase "large selection of bakery supplies and cake decorations" also highlights the e-commerce aspect of the website, indicating that visitors can purchase products as well as find inspiration and tips.

One of the most notable statistics about Wilton.com is its site value of 131400 US dollars, which suggests that it is a profitable and successful website. This is further supported by the high number of unique users (3370) and pageviews (7414) per day, indicating a consistent flow of traffic to the site.

Wilton.com is hosted by Amazon.com, Inc., with the domain being registered under the top-level domain ".COM." This domain is one of the most commonly used domain extensions and appeals to a global audience. Additionally, the SSL certificate issued by Starfield Technologies, Inc. improves the security of the site, ensuring that users' data is protected.

Given Wilton.com's focus on cake decorating and recipes, it is unlikely to contain content that is not family-friendly. However, it is always important for parents and guardians to supervise their children's internet usage and ensure that they are not accessing any inappropriate content.

In terms of page speed, Wilton.com has a score of 44/100 on Google's PageSpeed Insights tool, which is relatively low. Both desktop and mobile scores were deemed "poor," which suggests that the website may take longer to load than desired. This can negatively impact user experience and may result in visitors leaving the site before engaging with its content.

Overall, Wilton.com is a well-designed and successful website that offers a wide range of resources for individuals interested in cake decorating and recipes. While the low PageSpeed Insights score may be a concern, this does not take away from the site's value and potential to help people create beautiful desserts.

Wilton.com Rank Summary

Global Rank

91,631

Average Load Time

2.02sec

Links In Count

3,752

Website Value

$131,400

Audience Geography. Where are wilton.com visitors located?

Country	Visitors
United States US	60.2%
United Kingdom GB	13.9%
Canada CA	3.2%
Australia AU	2.8%
Mexico MX	1.8%
India IN	1.4%
Nigeria NG	0.9%
Philippines PH	0.9%
Other	14.8%

Country	Pageviews
United States US	62.3%
Australia AU	6.9%
United Kingdom GB	6.7%
Mexico MX	4.4%
Canada CA	3%
India IN	1.4%
Nigeria NG	0.7%
Philippines PH	0.7%
Other	13.8%

Country	Rank
United States US	26994
United Kingdom GB	27242
Australia AU	30718
Philippines PH	33512
Mexico MX	41766
Canada CA	47345
Nigeria NG	49048
India IN	200510

Where do visitors go on wilton.com?

Subdomain	Pageviews
wilton.com	90.98%
sts.wilton.com	6.6%
blog.wilton.com	1.77%
other	0.64%

Subdomain	Pageviews per User
wilton.com	2.4
blog.wilton.com	1
sts.wilton.com	1

Subdomain	Reach
wilton.com	83.8%
sts.wilton.com	14.28%
blog.wilton.com	3.91%

How popular is wilton.com?

Period	Global Rank	Global Rank Delta
past 3 months	91631	-283
past month	97284	16611
past week	114316	24167
yesterday	184775	95983

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	112304	5168	47	-4.845%	2.2	-7.5%
30	119390	19641	44	-20.97%	2.2	-1.78%
7	163067	55357	3	-40.38%	1.7	-29.51%
1	275834	158550	2	-70.142%	1	-32.54%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	87894	-2859	79	3%
30	93521	15572	73	-19.64%
7	104318	14664	65	-15.52%
1	166096	83749	4	-55.653%

Wilton.com Website Safety

Overview

Last Updated: 11/25/2024

Unknown status.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/22/2024

wilton.com is safe.

Norton ConnectSafe evaluates wilton.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 11/25/2024

Unknown status.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

wilton.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

wilton.com is safe.

McAfee assesses wilton.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze wilton.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 01/09/2019

wilton.com child safety is very good.

The WOT calculates reputation of the wilton.com. This reputation system receives ratings from users and information from third-party sources, assesses the wilton.com for safety features and confirms, whether wilton.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	*.wilton.com
Issuer Organization	GoDaddy.com, Inc.
Issuer	Go Daddy Secure Certificate Authority - G2
Algorithm	RSA-SHA256
Valid form	02/25/2024
Expiration	03/28/2025
Signed	Certificate is not self signed
Additional Domains	*.wilton.com wilton.com

Wilton.com Rank History

Alexa Rank shows how popular wilton.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If wilton.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to wilton.com and pageviews on wilton.com over the past 3 months.

Wilton.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 399566

ASN Title: BIGCOMMERCE, US

Last Update: 07/16/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/resources/registry/whois/tou/
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/registry/whois/inaccuracy_reporting/
#
# Copyright 1997-2021, American Registry for Internet Numbers, Ltd.
#

ASNumber: 399566
ASName: BIGCOMMERCE
ASHandle: AS399566
RegDate: 2021-04-14
Updated: 2021-04-14
Comment: abuse@bigcommerce.com
Comment: http://www.bigcommerce.com/
Comment:
Comment: Operational hours include:
Comment: - 9am to 6pm CST
Comment: - 9am to 5pm AEST
Ref: https://rdap.arin.net/registry/autnum/399566

OrgName: Bigcommerce Inc.
OrgId: INTER-1370
Address: 11305 Four Points Drive
Address: Building II, Suite 300
City: Austin
StateProv: TX
PostalCode: 78726
Country: US
RegDate: 2010-09-15
Updated: 2021-02-15
Comment: http://www.bigcommerce.com/
Ref: https://rdap.arin.net/registry/entity/INTER-1370

OrgTechHandle: TECHN1029-ARIN
OrgTechName: Technical Operations
OrgTechPhone: +15123811351
OrgTechEmail: ipadmin@bigcommerce.com
OrgTechRef: https://rdap.arin.net/registry/entity/TECHN1029-ARIN

OrgAbuseHandle: LEGAL6-ARIN
OrgAbuseName: Legal Representative
OrgAbusePhone: +1-888-699-8911
OrgAbuseEmail: abuse@bigcommerce.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/LEGAL6-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/resources/registry/whois/tou/
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/registry/whois/inaccuracy_reporting/
#
# Copyright 1997-2021, American Registry for Internet Numbers, Ltd.
#

Wilton.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: WILTON.COM
Registry Domain ID: 4357063_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2022-09-20T22:56:44Z
Creation Date: 1995-05-25T04:00:00Z
Registry Expiry Date: 2026-05-24T04:00:00Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: PDNS07.DOMAINCONTROL.COM
Name Server: PDNS08.DOMAINCONTROL.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-11T00:00:44Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL

Host	MX Record	Priority	TTL

Host	NS Record	TTL

Host	TXT Record	TTL

Wilton.com HTML Check

HTML Validation Tool

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

The “navigation” role is unnecessary for element “nav”.

The first occurrence of ID “q” was here.

The first occurrence of ID “email-alert-signup” was here.

The first occurrence of ID “dwfrm_emailsignup_emailAddress” was here.

Errors

Duplicate ID “q”.

Bad value “http://www.wilton.com/on/demandware.static/-/Sites-wilton-Library/default/dw59b0375b/homepage/2017/KiBaCo33527 26_Primary.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Stray end tag “a”.

Bad value “http://www.wilton.com/on/demandware.static/-/Sites-wilton-Library/default/dw7ec5af78/homepage/2017/CaSnCoHa_39783 04.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Bad value “http://www.wilton.com/on/demandware.static/-/Sites-wilton-Library/default/dw62b0ed28/homepage/2017/WiCaBaHa33465 1.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Bad value “http://www.wilton.com/on/demandware.static/-/Sites-wilton-Library/default/dw7956c24b/homepage/2017/DuTiCuHa_39783 08.jpg” for attribute “src” on element “img”: Illegal character in path segment: space is not allowed.

Duplicate ID “email-alert-signup”.

Duplicate ID “dwfrm_emailsignup_emailAddress”.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

The “scrolling” attribute on the “iframe” element is obsolete. Use CSS instead.

Attribute “bronto-popup-id” not allowed on element “script” at this point.

Wilton.com Desktop Performance

Last tested: 08/09/2016

Desktop Speed

56%

Minify JavaScript

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Optimize images

Leverage browser caching

Enable compression

Avoid landing page redirects

Prioritize visible content

Minify HTML

Desktop Resource Breakdown

Total Resources	74
Number of Hosts	25
Static Resources	52
JavaScript Resources	32
CSS Resources	1

Wilton.com Mobile Insights

Last tested: 08/09/2016

Mobile Usability

98%

Size tap targets appropriately

Mobile Speed

44%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Leverage browser caching

Avoid landing page redirects

Prioritize visible content

Enable compression

Optimize images

Minify HTML

Mobile Resource Breakdown

Total Resources	76
Number of Hosts	25
Static Resources	54
JavaScript Resources	32
CSS Resources	1

Wilton.com Common Typos

www.wilton.com
www.wilton.net
www.wilton.org
www.wilton.info
www.wilton.biz
www.wilton.us
www.wilton.mobi
www.ilton.com
www.wilton.com
www.qilton.com
www.wqilton.com
www.qwilton.com
www.ailton.com
www.wailton.com
www.awilton.com
www.silton.com
www.wsilton.com
www.swilton.com
www.eilton.com
www.weilton.com
www.ewilton.com
www.wlton.com
www.wulton.com
www.wiulton.com
www.wuilton.com
www.wjlton.com
www.wijlton.com
www.wjilton.com
www.wklton.com
www.wiklton.com
www.wkilton.com
www.wolton.com
www.wiolton.com
www.woilton.com
www.witon.com
www.wipton.com
www.wilpton.com
www.wiplton.com
www.wioton.com
www.wiloton.com
www.wikton.com
www.wilkton.com
www.wilon.com
www.wilron.com
www.wiltron.com
www.wilrton.com
www.wilfon.com
www.wiltfon.com
www.wilfton.com
www.wilgon.com
www.wiltgon.com
www.wilgton.com
www.wilyon.com
www.wiltyon.com
www.wilyton.com
www.wiltn.com
www.wiltin.com
www.wiltoin.com
www.wiltion.com
www.wiltkn.com
www.wiltokn.com
www.wiltkon.com
www.wiltln.com
www.wiltoln.com
www.wiltlon.com
www.wiltpn.com
www.wiltopn.com
www.wiltpon.com
www.wilto.com
www.wiltob.com
www.wiltonb.com
www.wiltobn.com
www.wiltoh.com
www.wiltonh.com
www.wiltohn.com
www.wiltoj.com
www.wiltonj.com
www.wiltojn.com
www.wiltom.com
www.wiltonm.com
www.wiltomn.com
www.wilton.con

Wilton.com Wilton | Baking and Decorating Since 1929

Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools...

Wilton.com Overview

Wilton.com Rank Summary

Wilton.com Website Safety

Wilton.com Rank History

Wilton.com Hosting Information

Wilton.com Domain Registration and Settings

Wilton.com HTML Check

Wilton.com Desktop Performance

Wilton.com Mobile Insights

Wilton.com Similar Audits

Wilton.com Common Typos